Popbye

Ads gone from Safari.
Turn it on once.

Popbye removes ads, pop-ups, cookie banners and trackers from the websites you open in Safari on your iPhone — so pages are just the page.

Coming soon to the App Store

For iPhone with iOS 17 or later. Works in Safari only. Basic ad blocking is free; Popbye Pro adds cookie banners, trackers, YouTube Shield and more.

An iPhone showing a clean web page in Safari, with a shield and a check mark

Just the page you came for

Popbye uses Safari's built-in content blocking and well-known, regularly updated filter lists. You choose what to block in the app.

Ads and pop-ups

Banner ads, pop-ups and pop-under windows are blocked on the websites you visit in Safari.

Cookie banners and nags

Cookie notices, newsletter sign-up boxes, "allow notifications" prompts and share buttons get out of your way.

Trackers

Turn on Popbye — Tracker Blocker to stop many tracking scripts and pixels from loading on websites.

YouTube ads skipped in Safari

Optional YouTube Shield skips video ads on youtube.com in Safari. It doesn't work in the YouTube app.

Pause on any site

If a website doesn't work right, pause Popbye just for that site from Safari's Share menu. Everything else stays clean.

Made for Safari. iOS lets ad blockers work only inside Safari. Popbye can't block ads in other apps, in games or in the YouTube app.

No VPN. Popbye never sees the pages you visit.

Popbye gives Safari a list of rules, and Safari applies them on its own. Content blockers can't read the pages you open or your browsing history, and your traffic never goes through our servers. There is no account to create.

YouTube Shield, if you turn it on, works only on youtube.com. Read the Privacy Policy

Turn it on in a minute

Safari extensions are switched on in Settings. Popbye shows you every step and confirms when it's on.

  1. Install Popbye and open it.
  2. Open Settings → Apps → Safari → Extensions. On iOS 17: Settings → Safari → Extensions. On iOS 26.2 and later, Popbye opens this screen for you.
  3. Tap Popbye — Ad Blocker and turn on Allow Extension. For trackers, do the same for Popbye — Tracker Blocker.
  4. Open any website in Safari — ads and pop-ups are gone. Want proof? Open the Popbye test page in Safari.

Questions

Does Popbye block ads in other apps or games?

No. iOS allows content blockers only in Safari. Ads inside apps, games and the YouTube app can't be blocked by any App Store ad blocker.

Can Popbye see what I browse?

No. Safari applies Popbye's rules itself and never tells the app which pages you open. Popbye is not a VPN and doesn't route your traffic.

A website doesn't work with Popbye. What do I do?

In Safari, tap Share → Popbye → Pause Popbye on This Site. You can also tap Site Doesn't Work to send us the site address so we can fix it.

More answers on the Support page